Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
 Consumer behavior 
Henry Assael. 
 - 5th ed. 
 - Cincinnati  :  South-Western College Pub.,  c1995. 
 - xx, 749 [38] p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538844337 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)