Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having and being / 
Michael R. Solomon. 
 - 4th ed. 
 - Upper Saddle River :  Prentice Hall ,   1999. 
 - xx , 586 p. :  col. ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0130812552 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Motivational research (Marketing).