Marketing communications in Ireland / 
edited by Tony Meenaghan and Paul O`Sullivan. 
 - Dublin :  Oak Tree Press,  1995. 
 - xxxxvi, 631 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1860760066 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Ireland.<br/>Advertising.