TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471170690 (hbk.)
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -