TY  - BOOK
AU  - Donaldson,Bill
AU  - O'Toole,Tom
TI  - Strategic market relationships: from strategy to implementation 
SN  - 0471494437 (pbk.)
PY  - 2002///
CY  - London
PB  - Wiley
KW  - Relationship marketing
KW  - Strategic alliances (Business)
KW  - Business networks
KW  - Industrial management
N1  - Includes index; Includes bibliographical references
ER  -