Donaldson, Bill. <br/><br/>
Strategic market relationships :  from strategy to implementation / 
Bill Donaldson, Tom O'Toole. 
 - London :  Wiley,  c2002. 
 - xiii, 288 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471494437 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Strategic alliances (Business)<br/>Business networks.<br/>Industrial management.