Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William Pride, O.C. Ferrell. 
 - Sixth edition 
 - Boston, Mass. :  Houghton Mifflin,  c1989. 
 - xxxiv ,818 [168] pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>039536938X (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 PRI