TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm : : marketing and selling high technology products to mainstream customers 
SN  - 1841120634 (pbk.)
PY  - 1999///
CY  - Oxford
PB  - Capstone
KW  - Selling
KW  - High technology
KW  - Marketing
KW  - Technological innovations
N1  - Includes index
ER  -