TY  - BOOK
AU  - McCorkell,Graeme
TI  - Direct and database marketing
SN  - 0749419601 (pbk.)
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Database marketing
N1  - "The Institute of Direct Marketing"; Inbcludes index; Includes bibliographical references
ER  -