McCorkell, Graeme. <br/><br/>
Direct and database marketing / 
Graeme McCorkell. 
 - London :  Kogan Page ,  1997. 
 - 315 p. :  ill. ;  24 cm. 
<br/><br/> "The Institute of Direct Marketing".  Inbcludes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749419601 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Database marketing.