TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing research in a marketing environment
SN  - 0256079773 (hbk.)
PY  - 1990///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -