TY  - BOOK
AU  - Broadbent,Simon
AU  - Jacobs,Brian
TI  - Spending advertising money
SN  - 0091559715 (pbk.)
PY  - 1984///
CY  - London
PB  - Business Books
KW  - Advertising media planning
KW  - Advertising
KW  - Costs
KW  - Research
KW  - Great Britain
KW  - Decision making
N1  - Includes index; Includes bibliographical references
ER  -