Broadbent, Simon. <br/><br/>
Spending advertising money / 
Simon Broadbent and Brian Jacobs.. 
 - 4th ed. 
 - London :  Business Books,  1984. 
 - 424 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0091559715 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising--Costs.<br/>Advertising--Research.
<br/><br/><label>Subjects--Index Terms: </label>Great Britain  Advertising  Decision making