TY  - BOOK
AU  - Baker,Michael John
ED  - Chartered Institute of Marketing.
TI  - The marketing book
SN  - 0750641142 (pbk.)
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes index; Includes bibliographical references
ER  -