TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0618192433 (hardback)
AV  - HF5415 PRI 
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -