Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - twelfth edition 
 - Boston :  Houghton Mifflin Company,  ©2003. 
 - xxxii,666 pages:   illustrations  ;  29 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>0618192433 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 PRI