Jefkins, Frank William <br/><br/>
Modern marketing / 
Frank Jefkins. 
 - 3rd ed. 
 - London :  M + E,  1993. 
 - x, 339 p. ;  22 cm. 
 - M & E handbook series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>071210853X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing