TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 0137228511 (hbk.)
PY  - 1994///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -