TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0135545935 (hardback.)
AV  - HF5415 ARM 
PY  - 1999///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -