Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and Philip Kotler. 
 - Fifth Edition. 
 - Upper Saddle River :  Prentice Hall,  ©1999. 
 - xxvi, 578,[101] pages. :  colour. illustrations. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135545935 (hardback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 ARM