McDaniel, Carl. <br/><br/>
Contemporary marketing research / 
Carl McDaniel [and] Roger Gates. 
 - 2nd ed. 
 - Minneapolis :  West,  1993. 
 - xxxiv, 757 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographic references. 
<br/><br/><label>ISBN: </label>0314010262(hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.