White, Roderick. <br/><br/>
Advertising :  what it is and how to do it / 
Roderick White. 
 - 2nd ed. 
 - London :  Graw-Hill,  1988. 
 - xi, 223 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077070771 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.