Hutt, Michael D. <br/><br/>
Business marketing management :  a strategic view of industrial and organizational markets / 
Michael D. Hutt and Thomas W. Speh. 
 - 5th ed. 
 - Fort Worth :  Harcourt,  c1995. 
 - xxvi, 757 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030949181 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.