Potter, W. James. <br/><br/>
Theory of media literacy :  a cognitive approach / 
W. James Potter. 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2004. 
 - xi, 306 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761929525 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.