TY  - BOOK
AU  - Hatton,Angela
AU  - Worsam,Mike
ED  - Chartered Institute of Marketing.
TI  - Effective management for marketing: 2001-2002 
SN  - 0750619937 (pbk.)
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann on behalf of the Chartered Institute  of Marketing
KW  - Marketing
KW  - Management
KW  - Examinations
KW  - Study guides
N1  - Includes index
ER  -