Hatton, Angela. <br/><br/>
Effective management for marketing :  2001-2002 / 
Mike Worsam and Mike Worsam. 
 - Oxford :  Butterworth Heinemann on behalf of the Chartered Institute  of Marketing,  2001. 
 - x, 315 p. :  ill. ;  30 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750619937 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Examinations--Study guides.