TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
TI  - Marketing for hospitality and tourism
SN  - 817808564X (pbk.)
PY  - 1999///
CY  - New Delhi
PB  - Pearson Education
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes index; Includes bibliographical references
ER  -