TY  - BOOK
AU  - Davar,Rustom S.
TI  - Modern marketing management
SN  - 8185461317 (pbk.)
PY  - 1969///
CY  - Bombay
PB  - Progressive Corp
KW  - Marketing
KW  - Management
KW  - India
N1  - Includes bibliographical references
ER  -