Davar, Rustom S. <br/><br/>
Modern marketing management / 
Rustom S. Davar. 
 - Bombay :  Progressive Corp,  1969 
 - xxiv, 632 p. :  ill,  23 cm. 
 - Progressive series in management. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8185461317 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--India