Piercy, Nigel. <br/><br/>
Tales from the marketplace :  stories of revolution, reinvention and renewal / 
Nigel F. Piercy. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - x, 361 p. :  ill.  ;  24 cm. 
 - CIM series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750642653 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Strategic planning--Case studies.<br/>International business enterprises--Marketing--Case studies.