TY  - BOOK
AU  - Adkins,Sue
TI  - Cause related marketing: who cares wins 
SN  - 0750644818 (pbk.)
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -