Adkins, Sue. <br/><br/>
Cause related marketing :  who cares wins / 
Sue Adkins. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - xx, 307 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750644818 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.