TY  - BOOK
AU  - Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 0750649941 (pbk.)
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Tourism
N1  - Includes index; Includes bibliographical references
ER  -