Destination branding :  creating the unique destination proposition / 
edited by Nigel Morgan, Annette Pritchard and Roger Pride. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - xviii, 204 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750649941 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.