TY  - BOOK
AU  - Westwood,John
TI  - The marketing plan : : a practitioner's guide 
SN  - 0749426144 (pbk.)
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references: p. 219
ER  -