Westwood, John. <br/><br/>
The marketing plan :   a practitioner's guide / 
John Westwood. 
 - 2nd ed. 
 - London :  Kogan Page,  1996. 
 - 224 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references: p. 219. 
<br/><br/><label>ISBN: </label>0749426144 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.