TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing: a behavioural analysis 
SN  - 0070841500 (pbk.) 
PY  - 1985///
CY  - London
PB  - McGraw-Hill
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Consumers
N1  - Includes index; Includes bibliographical references
ER  -