Chisnall, Peter M. <br/><br/>
Marketing :  a behavioural analysis / 
Peter M. Chisnall. 
 - 2nd ed. 
 - London :  McGraw-Hill,  c1985. 
 - viii, 328 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070841500 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing).<br/>Marketing.<br/>Consumers.