Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  1994. 
 - xii, 393 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references : p. 377-381. 
<br/><br/><label>ISBN: </label>0750609737 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.