Marketing financial services / 
edited by Christine Ennew, Trevor Watkins and Mike Wright. 
 - Jordan Hill, Oxford :  Butterworth Heinemann,  1995. 
 - xi, 404 p. :  ill. ;  24 cm. 
 - The Marketing series. Student. .
 - Marketing series (London, England). Marketing series (London, England).  Student. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750622474 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Great Britain.<br/>Bank marketing--Great Britain.<br/>Financial institutions--Marketing.--Great Britain<br/>Advertising--Financial services industry--Great Britain.