TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0256122121
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -