Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - 1 v. (various pagings) :  ill. (some col.) ;  25 cm. 
 - The Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.