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  <titleInfo>
    <title>Computer-aided problems to accompany Basic marketing</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Basic marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>McCarthy, E. Jerome (Edmund Jerome)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Perreault, William D.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Homewood, IL</placeTerm>
    </place>
    <publisher>Irwin</publisher>
    <dateIssued>c1990</dateIssued>
    <edition>10th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>iv, 32 p. ; 24 cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">E. Jerome McCarthy, William D. Perreault.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>United States</geographic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Computer-assisted instruction</topic>
  </subject>
  <identifier type="isbn">025608534X (pbk.)</identifier>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20230123133410.0</recordChangeDate>
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