TY  - BOOK
AU  - Wilson,R.M.S.
TI  - Financial dimensions of marketing
T2  - Macmillan/ICMA series
SN  - 0333257421 (cased)
PY  - 1981///
CY  - London
PB  - Macmillan in association with the Institute of Cost and Management Accountants
KW  - Marketing
KW  - Management
KW  - Finance
N1  - Includes index; Includes bibliographical references
ER  -