TY  - BOOK
AU  - Chapman,Janet
AU  - Holtham,Clive
TI  - IT in marketing
SN  - 1872474365 (cased)
PY  - 1994///
CY  - Henley on Thames, Oxon.
PB  - Alfred Waller in association with UNICOM
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Marketing research
KW  - Statistical methods
KW  - Management information systems
N1  - Includes bibliographical references: p. 305-312
ER  -