IT in marketing / 
edited by Janet Chapman and Clive Holtham. 
 - Henley on Thames, Oxon. :  Alfred Waller in association with UNICOM,  1994. 
 - viii, 312 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references: p. 305-312. 
<br/><br/><label>ISBN: </label>1872474365 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.<br/>Marketing research--Statistical methods--Data processing.<br/>Management information systems.