TY  - BOOK
ED  - Chartered Institute of Marketing.
TI  - CIM study text, diploma paper 11: strategic marketing management: planning and control
SN  - 0751740500 (pbk.)
PY  - 1996///
CY  - London
PB  - BPP Publishing
KW  - Marketing
KW  - Management
KW  - Study and teaching
N1  - Includes index
ER  -