CIM study text, diploma paper 11 :  strategic marketing management: planning and control. 

 - London :  BPP Publishing,  1996. 
 - xvi, 552 p. :  forms ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0751740500 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Study and teaching.