CIM study text, diploma syllabus 94 :  Strategic marketing management: planning and control / 
[prepared by] the Chartered Institute of Marketing. 
 - London :  BPP Publishing,  1994. 
 - xviii, 489 p. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0751740233 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.<br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Decision making.