Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 3rd ed. 
 - Plano, Tex. :  Business Publications,  1985. 
 - xiii, 705 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256030553 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.